Founding partner offer · Early 2027

Workplace documentaries, filmed in a day.

Document worklife, don't manufacture it. Real conversations with your people, captured where the work happens and shaped into a short documentary.

Book a scoping call

A short call to talk it through. We'll send the full founding partner pack afterwards.

A nurse waiting on an Underground platform, from A Passion for Nursing

A Passion for Nursing, Cygnet Health Care

Why we're doing this

Standing out as an employer is getting harder.

AI is making it harder still. There's more content than ever, and more of it looks and sounds the same. Most of it misses the one thing that actually sets an organisation apart - the talented people inside it, and how they think and work.

That's why we make workplace documentaries. We spend time with your people, have real conversations and capture what's already there. Nobody gets handed a script. Candidates and colleagues see who they'd be working with, and decide for themselves whether they belong.

What it does for you

One film that engages your people and attracts the right new ones.

Engagement
A platform for your people
The people who take part get recognition for their expertise. It raises their profile inside the business and their profession, helps keep them, and makes them natural advocates.
Attraction
Something to shout about, even when you're not hiring
The film gets people talking without leading with a job ad. Interested candidates join your talent pool, so when roles open you already have people ready to find out more.
Shelf life
It keeps working long after it's published
Every shoot gives you a library of source material - interviews, moments and footage you can repurpose into more content for months, not just one campaign.
The offer

Be one of five workplace documentaries we make in early 2027.

We're a small crew, purposely focused on quality rather than volume, so we have a limited number of filming slots in the first quarter of 2027.

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Book by Monday 14 December

One day. Real conversations. A film that lasts.

We spend a day with your people and come away with a short documentary and the material to keep telling their story long after it's published.

What's included, how the day runs and the investment are all in the founding partner pack. We'll share it with you after a short scoping call.

Book a scoping call
Our work

Real people, real work, real conversations.

A one-day film won't look exactly like these, but they show the standard we're working towards. More examples in the founding partner pack.

Who it's for

In-house teams who want to do something distinctive.

A good fit if you

  • Work in employer branding, talent acquisition or people comms
  • Run an employee advocacy programme that needs real stories to share
  • Want to raise your employer brand profile without announcing vacancies
  • Want to bring your culture and values to life, or have a part of the business you'll be hiring into soon

Probably not for you if you

  • Want a heavily scripted sales video
  • Need every shot storyboarded in advance
  • Can't get sign-off for your people to feature on camera
Who you'd be working with

Two people who've spent their careers telling real stories.

Chris Le'cand-Harwood

Chris Le'cand-Harwood

Founder of Content Marketing Pod Ltd. Employer brand content strategist, production lead and director, and winner of 11 industry awards.

Jonathan Farber

Jonathan Farber

Filmmaker and podcast producer. Corporate, employer brand and broadcast content producer, with multiple awards for productions made with Chris.

We've worked together on a lot of projects, and we have connections with production specialists at broadcast and documentary organisations such as the BBC and Netflix.

Book a scoping call.

Tell us a little about your organisation and we'll find a time to talk it through and share some thoughts. After the call we'll send the founding partner pack, with what's included, how it works and the investment. Five filming slots in early 2027 - book by Monday 14 December.

Prefer to get in touch directly? chris@contentmarketingpod.com · +44 (0)7766 916847